Social Media Intern
Summary
Caledonia Spirits is seeking a Social Media Intern to support our Digital Marketing Initiatives. We have a busy social media presence across multiple platforms: Twitter, Linkedin, Tik Tok, Instagram and Facebook. We’re looking for an intern with collegiate and/or professional experience to work with our team to ensure we are continuing to grow our online community. This is a paid 10-week (May 30th, 2023 – August 4th, 2023) program with the potential to extend into Fall 2023. Degree credits may be possible through your university or college at their discretion. This position will involve remote work, as well as an in-person presence at our Montpelier, VT facility and various sites for photo and video shoots. The intern will focus on two key deliverables: the design and implementation of a test campaign on Tik Tok and possibly Youtube in preparation for Bee's Knees Week, as well as developing an archival system for our digital image library on Google Drive for easier team identification.
We’re seeking a hands-on addition to our team who is interested in our brand and mission and knows how to nurture our online community through social media engagement with our fans and partners; creating dialogue and bringing the brand to life including timely responses to direct messages and comments is an essential part of the work. This internship will involve daily community engagement, social analytics and assessment, content creation, skill building in new tools and creating a content pipeline and teaser campaign for our largest annual initiative, Bee's Knees Week, which occurs every September. This charitable initiative celebrates the Bee’s Knees cocktail and underwrites habitat creation for endangered pollinators. It is the largest fundraising campaign in the spirits industry that specifically protects bees and native pollinators and the largest sustainability event in the spirits industry, measured by the reach of the program.
Founded by a beekeeper, Caledonia Spirits was built on a vision to connect cocktail culture to agriculture. We are passionate about the spirits we produce, including Barr Hill Gin, America’s Most Awarded Gin. Our work is fueled by the values of environmental stewardship, social responsibility, and continuous learning.
At Caledonia Spirits we believe diversity makes us better. For us, it is not just about being an Equal Opportunity Employer, which we are proud to be. It is about inviting different experiences, backgrounds, and perspectives to our work; and making conscious efforts to reach out to candidates who can bring different ideas and perspectives to what we do and create together.
So we invite passionate people, committed to excellence, to join our team. We welcome applicants of all races, religions, colors, national origins or places of birth, ages, sexes, sexual orientations, genders, gender identities, and abilities. We welcome those who have served our country. We invite you to make our team richer and better.
Duties and Responsibilities
The following duties and responsibilities reflect the essential functions of the position, but do not restrict the assignment of additional tasks. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Manage daily community engagement, social analytics and assessment as an independent contributor to our social community.
- Schedule social media posts in collaboration with Digital Marketing Specialist
- Design and implement an archival system for our digital image library. This independent project will involve updating and cataloging assets on Google Drive for easier team identification.
- Assist with the design and implementation of a test campaign for Tik Tok and possibly Youtube in preparation for Bee's Knees Week.
- Create and manage social media posts with the Digital Marketing Specialist that support consumer marketing objectives and communicate the vibrancy of our brand and distillery
- Assist Digital Marketing Specialist with asset development - photos, videos and a small amount design work
- Assist with digital content creation and teaser campaign for Bee's Knees Week.
Expected Work Hours
- 15 hours per week minimum.
- Social Channel Community engagement is expected daily, including weekends. If coverage is needed, coordinate with the Digital Marketing Specialist in advance.
- Around 5 hours/week is expected to be spent on social channel community engagement; expect to spend roughly 20-30 minutes a couple times a day participating in direct messages, responses and other types of engagement.
Education and Experience
Preferred: 21 years old, college student working towards a 2 or 4 year degree in a related field (Marketing, Communications, Digital Media, Community Development, etc.)
Required: Excellent communication skills including headline writing, content development and proofreading, photographic and/or video editing, creative thinker.
Required Knowledge and Competencies
- Demonstrated experience with social media marketing, using a variety of social media platforms and communications. Can either be through coursework, club work or in a professional setting
- Must be willing to learn Canva, Sprout, and Video Editing Software
Physical and Other Requirements
- Participation in photoshoots and video editing on site or in the field, when needed
- Must have excellent spelling, grammar, attention to detail and a willingness to learn
- Work in a timely fashion and be respectful and kind in communication
- Be a good student of our brand voice and seek guidance
- Be flexible and prepared to pivot when timelines shift
Supervisory Responsibilities
- This position does not have supervisory responsibilities.
This job description does not constitute a contract of employment. Employment of all staff is “at-will” and may be terminated by the employee or the company at any time, with or without notice or cause.
This internship is funded in part by the Statewide Internship Project Pilot, a partnership between the UVM Office of Engagement and the Central Vermont Economic Development Corporation (CVEDC). Enrolled UVM students will be paid no less than $20/hour and will be part of a cohort of Central Vermont interns who will participate in paid, weekly professional development workshops hosted by UVM and CVEDC. This program is part of a consortium with MiddWorks, working on behalf of Vermont communities through building and supporting a vibrant talent pipeline. Inquiries about the Statewide Internship Project Pilot should be directed to Kristen.Andrews@uvm.edu.