Digital PR Intern
About Fractl
Fractl is an industry-leading Content Marketing and Digital PR agency that has been in business for 13 years. Our clients range from startups and mid-size businesses to Fortune 500 companies. Our goal is to produce newsworthy research paired with high-touch Digital PR strategies to acquire high-authority links for our clients on sites like USA Today, The New York Times, CNBC, and more. Through our “link-worthy” research and “rank-worthy” content hubs, we’ve built a renowned brand for driving organic search growth. We nurture a diverse team of data journalists, content strategists, developers, designers, and PR professionals to increase the rankings and qualified organic traffic for our clients.
For more information, visit: https://www.frac.tl/about/
About the Role
We’re looking for an organized, bright, and motivated individual who has a superior skill set for connecting with others, researching emerging news opportunities, and bringing an analytical approach to every project. Do you love following the latest news, analyzing industry trends, and finding the perfect angle for expert commentary? Are you comfortable working with clients directly and using AI tools to streamline your work? If so, this internship is for you!
As a Digital PR Intern, you’ll help our clients get featured in the news by identifying journalist requests, analyzing opportunities, and drafting expert quotes that showcase their subject matter expertise. You’ll work closely with the Head of Digital PR and Digital PR Associates to match client insights with trending stories and ensure impactful media coverage.
Required Skills and Experience
- Junior/Senior in college studying Public Relations, Marketing, Communications, Journalism, or a related field, graduating in Fall 2026 (Graduate students eligible)
- Excellent command of the written English language with impeccable attention to detail
- Strong written and verbal communication and relationship-building skills
- Advanced internet research skills; you should be a Google Master
- Knowledge with Google Docs (Word, Excel, etc.)
- Tech-savvy with AI tools, including experience building and using custom GPTs
- Ability to manage projects independently while working as part of a collaborative team
- Strong interest in news, media trends, and thought leadership
Preferred Experience
- Previous relevant industry experience
- Coursework or experience in writing/PR, or journalism
- Hands-on experience with agency-type client work
- Background with AI use or related coursework
Responsibilities
- Monitor breaking, trending, and cyclical news daily to identify timely opportunities for client thought leadership
- Review and analyze client subject matter expertise to draft high-quality, media-ready quotes
- Match journalist requests with the right client opportunities
- Collaborate with clients to send opportunities and gather relevant insights
- Maintain organized records of opportunities, quotes, and media outreach
- Leverage AI at each step in your process, using ChatGPT, custom GPTs, and other tools to scale research, drafting, and reporting
- Own 1–3 client opportunities at a time, from discovery to media submission
- Communicate regularly with the Head of Digital PR and DPR associates on priorities and progress
KPIs
- Secure a minimum of 6+ client placements per month
- Successfully own and manage 1–3 client opportunities at any given time
- Deliver timely, high-quality responses to journalist requests
Work Schedule
- Remote internship — flexible location
- 15–20 hours per week
- Preferred block of at least 3–4 hours in the early morning (U.S. time) Monday–Thursday to align with journalist deadlines and client needs
- Maintain consistent communication with the Head of Digital PR during working hours
Benefits
- $13/hour average pay and/or college credit
- Hands-on experience with thought leadership PR and client-facing work
- Mentorship from senior PR professionals
- Opportunity to work with national and niche media outlets
- Experience leveraging AI in real-world PR workflows
Why Fractl?
At Fractl, you’ll gain the opportunity to work with high-profile clients and hone your media relations skills while leveraging proprietary cutting-edge AI tools and processes. We foster a collaborative environment where innovation and collaboration are a top priority, offering long-term career development for those who thrive in an autonomous, fast-paced agency culture.
Note:
This is a part-time position. Although top performers may have potential long-term growth opportunities for full-time positions in 2025, most of our part-time staff prefer to remain in an internship position.
How to Apply (US Citizens Only):
Submit your resume on Handshake, detailing:
- Why you want to work at Fractl
- How you’re a perfect fit for this role
Fractl is an Equal Employment Opportunity Employer
Fractl provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Fractl complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Fractl expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Fractl’s employees to perform their job duties may result in discipline up to and including discharge.